Reasons why your business needs SEO

SEO is the first step for brand success. It’s cost-effective and feasible to reach customers at key moments that matter.

The need for has reached an all-time high this year. Even traditional businesses recognized the need to accelerate their digital transformation as customers moved to the internet in large numbers.

SEO is the most cost-effective and viable way to reach customers at important key moments.

Many brands and businesses are aware of the importance of SEO and the benefits it will bring to their digital properties.

SEO services can improve website visibility and search ability, but what else is there to it?

Why is it increasing importance in this way?

These 15 reasons, regardless of what industry they are in, should help you understand why SEO is necessary to raise your brand.

1. The Primary Source of Website Traffic is Often Organic Search

SEO is an integral part of any business’ website performance.

Google controls a much larger percentage of the search market than competitors like Yahoo!, Baidu, Yandex, and DuckDuckGo.

However, this doesn’t mean all Search Engines can’t help a brand’s visibility. They do. Google controls a significant portion of the global search market.

It’s clear, though, that it is the leader. Therefore, its guidelines are important.

Brands can also benefit from the remaining market held by other engines. This is especially true of niche verticals, where voice/visual and vertical search engines play an integral role.

Google, the most popular website in the entire world (and especially in the United States), is also the most popular email provider in the global with over 1 billion customers.

YouTube is the second largest search engine, and more people visit it for at least one month.

We know that Google is used by a large majority of people around the globe to search for information.

Brands will always be able to benefit from being viewed as a trustworthy resource by Google or other search engines. High-quality SEO and a well-designed website will help brands get there.

2. SEO Builds Trust & Credibility

Any SEO professional should be able to build a solid foundation for a website that offers a clear, user-friendly experience.

It takes many elements to establish authority in search engines like Google.

Apart from the factors already mentioned, authority is also acquired over time through aspects such as:

  • Links
  • Positive user behavior
  • Machine-learning signals
  • Optimized on-page elements and content.

Establishing authority is a better way to build a brand than many, if any, of the other digital optimizations.

The problem is that it is impossible to build trust or credibility overnight. Authority is earned over time.

3. SEO is the best method to understand the voice of the customer

SEO provides insight into what customers need and want, from understanding macro market shifts through to understanding consumer intent in great detail.

The data and formats used in SEO – whether spoken or written – give us clear signals about intent and user behavior.

It does so in many different ways.

4. A good SEO also means a better user experience

Every marketer must place user experience as their top priority. Everyone wants maximum visibility and better organic rankings. But few people realize the importance of a good user interface.

Google has developed a way to determine if a user experience is positive or negative. A website’s success depends on it being positive.

Google’s Page Update is a requirement for marketers across all industries. It is part of their ongoing focus on the customer experience.

Customers know exactly what they want. It’s not difficult for them to find it. This will result in lower performance.

Google is an example of a user experience that builds trust. It has evolved to become more than just an answer engine. They offer the data you are looking for directly on the SERPs (search engines results pages).

This site aims to make it easy for users to find the information they want in less time and more quickly.

Quality SEO includes a positive user experience, which can be leveraged to the advantage of a brand.

5. SEO Has an Impact on the Buying Cycle

SEO has become a key element. The importance of real-time research continues to grow.

You can use SEO to convey your message about good deals, innovative products, and services. Customers will appreciate the importance and reliability of your offerings.

When done correctly, it will positively impact the buying process.

6. SEO is very affordable and cost-effective

Yes, it is costly. All the best things are worth it, right?

SEO is relatively cost-effective in the big scheme of things. However, the ROI will likely be substantial in terms of brand benefits.

This is not a marketing investment; it’s a business investment.